Quick answer
- One shoot, many videos: a main video, short ad cuts and vertical reels
- Price: about RM 8,000 – 18,000 for a one-day campaign shoot
- Festive campaigns (CNY, Raya, Deepavali): start 6 – 8 weeks before
What a brand campaign video package includes
- Main video: 30 – 60 seconds, the full story
- Short ad cuts: 15 and 6 seconds for YouTube and Meta ads
- Vertical reels (9:16): for Instagram, TikTok and Xiaohongshu
- Teaser: to build hype before launch
- Photos from the same shoot for posters and posts
Brand campaign video prices in Malaysia
| Level | Price (RM) | Includes |
|---|---|---|
| Essential | 8,000 – 18,000 | 1 shoot day, small crew, 1 location, main video + cuts |
| Signature | 18,000 – 45,000 | Full planning, 1 – 2 shoot days, talent, licensed music, colour grade |
| Cinematic | 45,000 – 120,000+ | Director-led, many locations, art direction, original music |
The brand campaign video production process
- Brief: product, target audience, launch date, budget
- Concept: idea, script and storyboard
- Planning: talent, location, props and schedule
- Shoot: landscape and vertical filmed on the same day
- Edit: main video first, then the ad cuts and reels
- Deliver before the campaign goes live
Key campaign seasons in Malaysia
- Chinese New Year
- Hari Raya Aidilfitri
- Merdeka and Malaysia Day
- Deepavali
- 11.11, 12.12 and Christmas sales
- Start planning 6 – 8 weeks before each one, as crews and venues book out
Tips for a campaign video that works
- Show the product or brand in the first 3 seconds
- One clear message per video
- Plan the short cuts before the shoot, not after
- Add subtitles, as most people scroll on mute
- End with one clear action: shop, visit or follow
FAQ
How much does brand campaign video production cost in Malaysia?
About RM 8,000 – 18,000 for a one-day shoot with a main video and short cuts. Bigger campaigns with talent and more locations run RM 18,000 – 45,000 and up.
How early should I start a festive campaign video?
Six to eight weeks before the campaign goes live, so there is time for planning, the shoot and edits.
What is the difference between a brand film and a campaign video?
A brand film tells your company's story and is used for years. A campaign video sells one product or season and comes with many short cuts for ads.
Planning your next campaign?
WhatsApp us the product, launch date and budget. We will send ideas and a quote.
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